At CES 2013 Orange presented video on demand service on Samsung connected TV based on the new HEVC video codec. This codec enables the bit rate to be cut in half in relation to MPEG4 AVC/H.264 and still provide equivalent quality. So, high definition content (1080p) is accessible at speeds of close to 3Mbps (half of what would be necessary in H.264). HEVC is a new video compression standard (High Efficiency Video Coding). It is also known as H265 and is currently being standardised (draft publication in July 2012 for approval at the end of January 2013) ITU and ISO experts are working on its standardisation terms as part of a joint JCT-VT (Joint Collaborative Team on Video Coding) working group:
- It will enable users to benefit from better quality of experience while controlling video traffic over its networks.
- It will also extend accessibility to video content to as many people as possible by increasing eligibility to Orange services thanks to the reduction in bit rate offered by HEVC.